The Most Popular Brands in Germany 2015 by Branches Photo: CC0 Public Domain

The Most Popular Brands in Germany 2015 by Branches

By  Friday, 30.10.2015, 09:29    General News

Based on 700.000 online-interviews made in the period from September 1, 2014 – August 31, 2015, international market research company YouGov and German business newspaper Handelsblatt have come up with a ranking of the most popular consumer brands in Germany 2015 in 26 categories. Overall experience, quality, price-performance ratio, customer satisfaction, willingness to recommend, and employer image were some of the criteria for the ranking. The results are below. On YouGov, you can see the top 5 by category. Overall Best Brand winner is South Korea’s consumer electronics giant SAMSUNG, followed by dm and NIVEA.

The most popular brands in Germany 2015 by category:

Soft drinks: Gerolsteiner (mineral water)

Automobile: Volkswagen (data from before the scandal)

Car Accessories & Services: Michelin

Banks: ING-DiBa

Building & Furnishing: IKEA

Beer: Krombacher

Consumer Electronics: Samsung

Retailer: dm Drogeriemarkt

Utility: LichtBlick

Gastronomy: Tchibo

Food: Dr. Oetker

Food Retailers: Aldi

Mobile & Telecommunications: Aldi Talk

Mobility: Etihad

Fashion retailers: C & A

Fashion Brands: Adidas

Package Service & Logistics: DHL

Beauty & Cosmetics: Nivea

Tour operators & Travel portals: TUI

Snacks: Rittersport

Social Web sites & Web sites: Wikipedia

Software & Cloud Services: Firefox

Sweets: Haribo

Gas stations: JET

Insurance: HUK-Coburg

Video & Audio Streaming: YouTube

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Vilijam Zufic

Translator (German, Croatian, English), guide and unacknowledged blogging genius. Born and lives in Pula, Istria, Croatia. Educated in Germany, Croatia and the United States, economics graduate. Currently beginning to prepare to train for pulling himself up by his bootstraps. Married with children. Father of Croatia’s greatest football talent. Knows all there is to know about Istria, camping and bratwurst. At the verge of something big with the only German language blog on Istria No sense of humour. Here to meet like-minded people.

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