After a few “beer aficionados, Munich enthusiasts, art lovers, curious citizens and visionary professionals” visited the Guinness Storehouse in Dublin, they left with mixed feelings, and some righteous anger.
"Munich has a much older history of its beer (than Dublin) and does nothing of it," says business consultant and First Chairman of the “Munich Beer Experience and Museum” Club, Alexander Ammer in an interview with Sueddeutsche.de. In his opinion Munich needs to have something similar to the Storehouse to represent Munich’s beer tradition and history: "Who knows today that there were around 40 different breweries in the city in 1880, and who explains this to a tourist?"
Clearly, something had to be done about that. The Munich Beer Experience and Museum Association was founded, with the goal to “create a home for Munich’s beer”. The Association says on their English language website:
... it is more than surprising that one key thing is missing in Munich: A centre, meeting place and one-stop information hub on Munich Beer, its history, stories and tastes.
Who today seeks...
- ...to join an entertaining and insightful experience around Munich's 700 year history of beer making
- ...to taste from the diversity of Munich beer styles - independent of a single brewery
- ...to catch a glimpse of the Octoberfest, Starkbierzeit or beergardens out of the season
will easily go empty-handed!
So why another museum in Munich? Just because we strive for more than a boring museum, but an "experience and entertainment world" full of attractions, memorable insights and world-class technology. We aim to entertain and inform tourists as well as locals with ever changing cultural and culinary attractions around Munich's Beer. Museums, theme worlds and "modern experiences" are places to remember and cherish local pride and tradition. After the recent openings of the BMW Welt and FC Bayern Welt, the Munich Beer World should be next!
Today, the fan of Munich's Beer has no premier place to visit - besides countless bars and restaurants Bavarian style...
In Dublin, the Guinness Storehouse has turned into the most visited attraction in Ireland. The Storehouse unites exhibits which amaze, brewing experiences which impress, modern illustrations which tell compelling historic stories and a place to taste the beer which offers Dublin's premier viewpoint across the city.
The goal of our association: Planning and building a home for Munich's Beer History and Experience!
If you want to join the club, you can do so at Munichbeer.org