Munich’s FC Bayern is getting bigger and bigger as a brand worldwide. Yesterday a partnership with Yahoo Sports has been announced. In the global media partnership with Yahoo Sports, the FC Bayern Munich will syndicate its original content to be programmed strategically and cross-promoted to millions of fans across the Yahoo network
FC Bayern Munich, one of the biggest and most valuable clubs in world soccer, and Yahoo Sports, one of the most widely-read sports websites in the world, have today announced a comprehensive global partnership that will deliver FC Bayern content to millions of sports fans who visit Yahoo each month. The partnership includes the strategic programming, creation and promotion of FC Bayern content across Yahoo platforms with a focus on key markets such as the U.S., Latin America and Central Europe.
The partnership will include the syndication of FC Bayern’s editorial and video content for programming in English, Spanish and German, across Yahoo Sports, bringing soccer fans around the world an exciting behind-the-scenes look into the world of FC Bayern Munich.
In addition, Yahoo will also provide original FC Bayern content to its audience, such as player interviews and features. The content will be available across Yahoo’s English, Spanish and German-language platforms.