The second round of the Bundesliga season 2015/16 starts tonight in Hamburg with the classic Hamburger SV vs. the FC Bayern Munich. We've all gotten used to seeing most of the players exit the team busses with headphones. In future we’ll see Bayern players with Beats by Dre headphones only, as the Munich team has drawn another partner aboard. The Apple company Beats Electronics LLC (Beats by Dr. Dre) becomes official partner of FC Bayern Munich and will exclusively be providing FC Bayern München with headphones and speakers to help their players prepare for games.
Andreas Jung, Marketing Board Executive of FC Bayern Munich, welcomes Beats as their exclusive partner. "With Beats we have found an internationally recognised partner who understands the symbiotic relationship between music and sports like no other. Every day, our players demonstrate outstanding performance. Their mental preparation with music is just as important as their other professional training equipment. We are excited that headphones and speakers by Beats are now an integral part of the FC Bayern Munich team equipment.“