Sales of Bavarian beer have reached a 20 year high in 2015, according to numbers announced by the Bavarian Brewery Association on Thursday (February 11). A total of 25.5 hectolitres have been sold, this represents a 2.6 per cent increase compared to 2014. 20.7 per cent of the sales have been exports. The president of the Association pointed out that it is important for “Bavarian beer” to be produced within Bavaria. He sees the main reason for the success of the beer in the fact that it is brewed according to the Bavarian Beer Purity Law.
This year Bavarian breweries, as breweries throughout Germany, celebrate 500 years of the Bavarian Purity Law. For Munich this means that there will be one more beer festival this year. You can read more about the festival here.