Since its inception, Munich Creative Business Week (MCBW), the largest design event held in Germany for designers and contractors, has become one of the main attractions for top international designers, architects, creative people, business and economic sector representatives and all those who have a general interest in design. The reason: MCBW clearly is aimed at sensitizing people for design and its relevance to society, culture and the economy. For one week, life in Munich will focus on Design connects! Diverse events organized throughout the city – exhibitions, conferences, workshops, company tours and much more – attract an increasing number of visitors to MCBW including entire delegations from Germany and abroad. MCBW has become all the more fascinating because of its annually changing themes that focus on current trends and topics of discussion in society. Sustainability of products and services and the advancement of young professionals play key roles in all the events.
Designing is about taking responsibility. However, what requirements does a responsible economy have to fulfil? And what is the role of design for the different areas of our society? What will our diet look like in the future? What changes are our production and distribution processes undergoing?
For the fifth time, the MCBW FORUM creates spaces to think about design. The aim is not to come up with concrete answers to all questions. As a central discussion platform the MCBW FORUM rather provides space to approach socio-political questions. Seven exhibitions, international conferences, workshops and talks encourage, once again, an open exchange of ideas. The Netherlands, this year’s partner country, plays an important role in the MCBW FORUM. The Munich Creative Business Week lasts until February 28.