How can you benefit from basing your company in Bavaria? How can you, as an investor, take advantage of the numerous benefits? Where is the Free State of Bavaria ahead of the competition?

Invest in Bavaria introduces you to different projects and innovations, presents initiatives or highlights the potential of individual sectors and, furthermore, shows how investors can benefit from Bavaria’s digitization offensive.

The video below is a discussion with Dr. Carlos Härtel, Managing Director of the GE Global Research Center–Europe in Munich and recently named CEO of GE in Germany and Austria, Dr. Wolfgang Hübschle will explore the opportunities Industry 4.0 offers for investors and companies in Bavaria. The keyword that summarises all activities involved in the fourth industrial revolution is creating quite a stir.

One of the major topics of the discussion includes the question of how companies can master these challenges successfully and benefit from the numerous location advantages offered by Bavaria. Carlos Härtel is very familiar with the topic of collaboration and knows how startups can benefit from the expertise of established companies and the many talents from Bavarian universities and research institutions. GE’s research center has been in operation in Garching for over ten years, the video answers the question why Garching was chosen.

Bavaria’s gross domestic product of EUR 488 billion puts it ahead of 21 of the 28 EU member states. The economic output per resident is also far above the German and European average (2013), at EUR 38,429.

As a globally active market, Bavaria is home not only to global players such as Adidas, Allianz, Audi, BMW, MTU Aero Engines, MAN and Siemens, but also to a strong basis of small and medium-sized businesses in industry, trades and the service sector. Investors thus encounter a broad spectrum of competitive suppliers, potential customers and cooperation partners.