Unique in Europe, Munich Male Manicure, Pedicure Salon Set for Expansion

Unique in Europe, Munich Male Manicure, Pedicure Salon Set for Expansion

By  Monday, 7.3.2016, 18:22    Tell Me Something about Munich

Coming from Manchester, I will admit to being a little surprised last year that I heard a Munich businessman was opening a male pedicure centre in a fancy address just off Viktualienmarkt. It was, I was informed the first one in Europe, and one of the only ones in the world - the idea had come to owner Philipp Pechstein after he saw such a store while on holiday in California. Would men really go to a salon to have their nails done?  

Curious, I wandered down to Hammer und Nagel (Hammer and Nail) in Blumenstraße 3 on the opening day, and was more than a little impressed with what I found, a stylish interior to match the location, with attention paid to every detail.  

The welcome was warm, the staff friendly and professional, and trade was brisk, with men coming in off the street to try this novelty. 

Time passed, and although I have not been in Munich much since then, word spread that things were going rather well. It pleased me to think that here in a city in modern Europe, where almost every taste is catered for, a businessman could bring in a totally new concept for Europe, and make it work. 

And perhaps more impressively, it has all been done with almost no marketing, Philipp told me over lunch at neighbouring Zum Goldenen Kalb last week.

A Facebook page, some flyers, a little tour of Munich's premier hotels and other institutions, and the rest is history. Hammer und Nagel has had an exceptional first year, and it has welcomed some rather high profile customers - I am not sure if I should be naming names, so let's leave it at that.  

As if to prove the effectiveness of the limited but very targeted market, the first thing to hit me when I went to wash my hands in the restaurant bathroom were some tasteful Hammer und Nagel flyers, offering the salon's services just a few doors away. The flyers disappear quickly, and are eagerly replaced.  

A man who knows his market.

I was curious about the mix of German and foreign visitors, and it is about 90% German and 10% foreign, with many of them coming from the hotels via concierge reocommendations. One popular attraction has been their online voucher service, with wives taken advantage of it for their husbands...

One thing about effective marketing and a great product is that good news travels fast, and Hammer und Nagel has had a stream of good publicity since it opened. 

Making number 1 in the hotspots of the local neighbourhood, for example. 

So well is it going, in fact, that the second Hammer und Nagel will be opening in May in Schwabing at Wilhelmstrasse 32. Not only that but there will be further expansion in Germany shortly, both in locations and skin care products. 

Take a video tour of the Hammer und Nagel below, and check out what is on offer on their official website

Rodenstock zu Gast bei Hammer & Nagel:perfekte Location, um die neuen Modelle zu präsentieren

Posted by Hammer & Nagel on Wednesday, 30 September 2015
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Paul Bradbury

After 12 years living on the most gorgeous island in the world, Hvar in Dalmatia, I have begun to wonder if there is still life beyond its shores. Prior to discovering Paradise in 2002, I was a world traveller, living and working in Japan, Georgia, Somalia, Rwanda, Russia... and Munich.

After 95 countries and some 25 years have passed, the memories of my year in the hotel industry in the Bavarian capital (fired by the Sheraton for losing our pet snake, the first male chambermaid at Hotel Arabella, and a truly eye-watering introduction to five-star living in  my days as a bellboy in luxury Hotel Vier Jahreszeiten) are strong, and the call of Munich has been a constant theme over the last quarter century. 

And so here I am, answering the call some 25 years later. Twelve years of island living have changed me for sure, but also left me curious about life in a big city, and whether or not I could adapt to it after such an insular decade. 

I was surprised to see that for such a magnificent multi-cultural city, English-language blogs and regularly updated information are not that available. Static tourism information, such as that provided by the excellent tourist board website yes, but accounts of daily life delivered daily? Hard to find.

And so I have decided to take a break from my idyllic island and see if I could live in a city again. And what better way to try than to discover modern Munich in all its facets after so many years. It is a journey of discovery which I am relishing, and I hope the site proves to be of interest for Munich residents and its numerous visitors.

About Paul Bradbury

Author of Lebanese Nuns Don't Ski, Lavender, Dormice and a Donkey Named Mercedes and Hvar's first comprehensive guidebook, Hvar: An Insider's Guide to Croatia's Premier Island, as well as co-author of Split: An Insider's Guide with Mila Hvilshoj, I have lived in Dalmatia full time since 2003. In addition to running Total Munich, I also run Total Split (www.croatia-split.com), Total Hvar (www.total-hvar.com) and Total Inland Dalmatia (www.total-inland-dalmatia.com), as well as being an accredited Google News journalist for Digital Journal in Canada.

I also have various blogging clients, including the Central Dalmatia Tourist Board, European Coastal Airlines, Touristar TV and Andro Tomic Wines, and print clients include Qatar Airways inflight magazine, Out! magazine from New York, and Croatian Hotspots. 

In December 2014 I was delighted to receive the Marko Polo 2014 Award from FIJET Croatia (Federation of International Travel Writers and Journalists)  at a ceremony for the Croatian Journalists Society for the best international tourism promotion of Croatia. More here.

Ongoing writing projects:

A History of Hajduk Split, co-author with Frane Grgurevic - in 2015

Around the World in 80 Disasters - out in 2015

Total Hvar in the Media:

Interview of the Month, Croatian Embassy in Washington (May 2013)

Special Feature in Globus Magazine (May 2013)

Featured on Croatian TV show, More (2012) - watch the report here

Interviews in Slobodna Dalmacija, Dalmacijanews, Radio Split

I am available for writing services. Please contact me on [email protected] or visit my main writing website, www.bossandblogger.com 

Website: total-hvar.com Email This email address is being protected from spambots. You need JavaScript enabled to view it.
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