Munich’s BMW turned 100 on March 7, 2016. Yesterday there were celebrations at the Allianz Arena and at the Olympiahalle, but there are going to be more events to mark 100 years of BMW.
Future Experience in the ‘double cone’ at BMW Welt
Core components of the BMW Group World Tour exhibition in Beijing, London and Los Angeles will also be on display in Munich, as a permanent installation for visitors to enjoy. The Future Experience in the ‘double cone’ of the BMW Welt will open to the public on 22 March, adding a further highlight to the BMW Welt, which already welcomes around three million visitors a year.
Temporary exhibition of company highlights: “100 Masterpieces” at the BMW Museum
100 Masterpieces is a temporary exhibition in which the BMW Group and its brands will mark the centenary by presenting the milestones in their history. From 10 March 2016, visitors to the BMW Museum will be able to experience iconic models such as the BMW 328, BMW 507 and BMW Turbo all telling their story. Key business decisions made throughout the company’s 100-year history will also have a special place in the exhibition.
“BMW Festival – THE NEXT 100 YEARS”. Highlight event from the core BMW brand for all associates and former employees, the public, fans and friends.
9-11 September 2016 will see Munich host the BMW Festival – THE NEXT 100 YEARS. It will be held across the grounds of the Munich Olympic Park, including the Olympic Stadium, Olympic Hall and the “Parkharfe”, which is normally a parking area for visitors to the Park. The BMW Museum, BMW Welt and the area around the iconic ‘Four-Cylinder’ headquarters building will also be included, and events will be rounded off in the evenings by the BMW Festival Night. The first BMW Festival Night will be exclusively for BMW Group employees; the second will be open to the general public. High-profile personalities and international stars from the world of music will take to the stage, while renowned DJs will ensure a real festival atmosphere. More information about the BMW Festival at: www.bmw-festival.de.