Munich’s MVG Rad Earns Design Awards Photo: MVG, Kerstin Groh

Munich’s MVG Rad Earns Design Awards

By  Saturday, 12.3.2016, 20:26    News

Munich is one of Germany’s most attractive cities, both for the people who live here and for the visitors who flock here from all over the world. Munich is also the Bavarian state capital, and is recognised as one of the leading economic centres in Germany and indeed in the whole of Europe.

A major factor behind Munich’s success is the city’s highly developed and highly functional urban transport system. MVG – Munich Transportation Corporation – plays a key role in this success story. Munich’s civic leaders realised long ago that a growing metropolis needs to adopt sound, long-term transport policies if it is to remain vital and attractive. In October 2015 MVG began the MVG Rad (Bicycle) project and the bikes were awarded the label consumer favorite / expert favorite 2016, announced on Friday, March 11.

MVG Rad offers 1,200 bicycles for rent at over 40 stations throughout the city. To rent a bike you have to download an app, which you can do from here. The regular price per minute is 8 Cents, but you can also buy a yearly package for 48 euros. This entitles you to 30 minutes for free per day and you only pay 5 cents from minute 31.

33 concepts and products are proud recipients of the label consumer favorite / expert favorite 2016. 16 contributions win the expert favourite and the consumer favorite 2016. 9 entries received the expert favorite 2016. 8 entries received the consumer favorite 2016.

The consumer jury consisted of 50 people. This mixed-age group of users have already developed a critical and competent review view for several years. Each consumer juror has judged in this method all entries.

The criteria the expert judges used included: broad, flexible, simple and intuitive use, error tolerance and safety, marketability and market potential, feasibility and degree of innovation, sustainability and environmental compatibility. The group of critical consumers also closely examined whether or not the products and services entered in this competition would appeal to potential customers.

All entries were thoroughly examined and tested by the experts and by the consumer jury during the MCBW (Munich Creative Business Week) in the Oskar von Miller Forum, in an exhibition that was also open to the public.

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Vilijam Zufic

Translator (German, Croatian, English), guide and unacknowledged blogging genius. Born and lives in Pula, Istria, Croatia. Educated in Germany, Croatia and the United States, economics graduate. Currently beginning to prepare to train for pulling himself up by his bootstraps. Married with children. Father of Croatia’s greatest football talent. Knows all there is to know about Istria, camping and bratwurst. At the verge of something big with the only German language blog on Istria No sense of humour. Here to meet like-minded people.

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