Munich’s Reds are currently on tour in the USA where they are playing against other top European football teams for their own marketing purposes and to make soccer more popular. Yesterday, August 1, 2016 in New York they have signed a partnership with EA Sports for the game EA SPORTS FIFA 17. EA Sports are also going to install gaming pods with FIFA 17 located throughout the Allianz Arena.

FC Bayern Munich, one of the biggest and most valuable clubs in world football, and EA SPORTS™, a global leader in digital interactive entertainment, today announced a comprehensive global partnership that will include cross-marketing and content collaboration initiatives that will bring a greater level of authenticity to FC Bayern Munich in EA SPORTS FIFA 17.

With millions of registered players around the world, and almost half of those players in America becoming more interested in pro football as a result, this collaboration will provide a valuable channel for FC Bayern to connect with EA SPORTS FIFA’s vast audience of passionate players, engaging new and existing fans in immersive, authentic ways.

For EA SPORTS, partnering with FC Bayern Munich will connect FIFA 17 to the club’s more than 400 million supporters worldwide, and further accelerate the creation of compelling, immersive experiences for its players – from facial scans that will bring some of Bayern’s world-class players to life such as Thomas Mueller, Kingsley Coman, and Manuel Neuer, to producing the detailed sights, sounds and experiences of being in the Allianz Arena during a thrilling home game.

Additionally, the comprehensive content collaboration will provide players and fans with unique and compelling offerings such as EA SPORTS gaming pods with FIFA 17 located throughout the Allianz Arena, fan and player content hosted on EA and FC Bayern digital platforms, and in-game experiences such as tournaments and other events.